According to CIPS Global Supply Chains are “networks that can span across multiple continents and countries for the purpose of sourcing and supplying goods and services. Global supply chains involve the flow of information, processes and resources across the globe.”
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In 2021, video content will remain the world’s most influential form of digital marketing. Online video is consumed more than any other type of online content with a 2021 Wyzowl survey finding that the average time spent watching online video is now a whopping 2.5 hours per day. As a tool for converting and retaining customers, video marketing is highly effective yet there’s another layer to this that businesses should consider: the marketing value of user-generated content to share the message of a brand. This type of content is both a way for marketers to build credibility for their brand and a profound opportunity to bridge the gap between customers online and the physical product businesses they’re trying to sell. Even if you’re an everyday person with no ties to marketing you’ve likely heard of one video type in particular that over 90,000 people search YouTube for every single month: the Unboxing Video.
While we still don’t know what will happen with Brexit, one thing we can all be sure of is that it will trigger major changes in supply chain management for many businesses in the UK and throughout Europe. In this guide we look into how businesses can prepare their supply chain operations for Brexit.
As consumers come to expect faster and faster delivery times, delivery or cargo drones could provide a low-cost, speedy solution. What Is A Drone?
Also known as an "unmanned aerial vehicle" (UAV), a drone is an unpiloted aircraft or spacecraft. Drones can be operated remotely by a person or they can be controlled intelligently by computers, or in most cases, a combination of both.
Initially drones were primarily associated with the military and aviation sectors, however, they are now being increasingly used for various activities within the leisure, non-profit and commercial spheres. In this piece, we will look at how retailers and logistics companies could use drones to deliver parcels to customers. What is Click & Collect?
According to Stephan Serrano at Barilliance, click & collect is an “omnichannel retail strategy where shoppers order their items online and pick them up in store.” This hybrid model marries the digital and brick-and-mortar retail experience for a seamless and streamlined customer transaction. It is also sometimes known as “buy online, pick up in store”, or BOPUS for short.
Creating a memorable unboxing experience through creative brand packaging allows you to connect with your customers and stand apart from competitors. Our infographic shows you how to take your delivery packaging to the next level and lays out the many benefits of creating an unforgettable unboxing experience for your customers.
The subscription box business model has grown exponentially in recent years and looks set to keep getting bigger and bigger. Read our infographic guide for tips on how to build a subscription based business.
What is the Subscription Business Model?
Subscription ecommerce is when a customer signs up once to receive a product or service on a regular basis. Subscription box websites collect recurring payments from customers in exchange for the continuous replenishment, curation of, or access to a product or service. This service appeals to customers who will have a constant demand for a particular product or service. As a result, they are more than happy to pay a set fee at defined intervals for its continued delivery as this saves them from the hassle of having to make a purchase every single time they need to renew the product or service.
Will 2019 be the year online shopping goes social? Social selling technology offers retailers an exciting new opportunity to boost sales through social media.
Did you know that 74% of consumers use social media to inform their purchasing decisions? Imagine if you could skip the middleman and allow users to make purchases without leaving social media at all. Fortunately, some of the most popular social media sites are developing tools that allow online retailers to sell directly through the platform and this is presenting some exciting ecommerce opportunities.
Some business owners are too involved in day-to-day operations of their business and this means that they don’t spend enough time trying to grow the business. Read our infographic to learn how you can avoid falling into this trap.
Why Do Businesses Fail?
66% of businesses make it to the 2-year mark and just 30% of businesses make it to the 10-year mark. One of the main reasons for this is because very few business owners spend the required 20% of time working on their business and this contributes to businesses failing. Ideally, one to two hours every day needs to be spent looking at ways to move the business forward.
Are you thinking about setting up an import business but just don't know where to start? This comprehensive beginner’s guide will take you through everything you need to know about importing from China.
Since 2012, China has been the top trading country in the world and with consistent year-on-year growth, it shows no signs of slowing down anytime soon. So why is China such an attractive prospect for importers? Those who have brought in goods from China often cite cost, speed and efficiency of production. What’s more, the Chinese market boasts a staggering diversity of unique goods that you may struggle to find elsewhere.
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