As a result of the Brexit vote, there has been a lot of political uncertainty. This has led to a major reduction in consumer confidence. With the unwinding of currency hedging, the cost of goods bought overseas has become much more expensive. Retailers will now have to decide whether they should increase prices or absorb the loss into their margins. In the future, significant concerns for retailers will be:
In years gone by, consumers shopped in their local shops and even when online shopping became available, many people felt uncomfortable giving their personal information to online stores and using their credit cards. However, that has now changed.
Ecommerce In A Digital Age