In 2021, video content will remain the world’s most influential form of digital marketing. Online video is consumed more than any other type of online content with a 2021 Wyzowl survey finding that the average time spent watching online video is now a whopping 2.5 hours per day. As a tool for converting and retaining customers, video marketing is highly effective yet there’s another layer to this that businesses should consider: the marketing value of user-generated content to share the message of a brand. This type of content is both a way for marketers to build credibility for their brand and a profound opportunity to bridge the gap between customers online and the physical product businesses they’re trying to sell. Even if you’re an everyday person with no ties to marketing you’ve likely heard of one video type in particular that over 90,000 people search YouTube for every single month: the Unboxing Video.