In our latest infographic, we take you through some ways you can reduce cart abandonment on your ecommerce website. While brick and mortar stores don’t really have to deal with cart abandonment, it is one of the top issues for online retailers. Combatting your cart abandonment rate is an ongoing battle but a worthwhile one, as it is a highly effective way of boosting your conversion rate and profits.
What is an Abandoned Cart?
Cart abandonment refers to when an online shopper adds an item to their cart but doesn’t proceed to the checkout to complete their transaction.
What is A Cart Abandonment Rate?
An e-commerce website’s cart abandonment rate refers to the percentage of users who do not complete a transaction. This figure is calculated by dividing the total number of completed purchases by the total number of initiated transactions.