According to the 2015 Dotcom Distribution Packaging Report , 60% of respondents said they would share an image of a delivery via social media if it came in a unique package. Memorable brand packaging offers an opportunity for e-retailers to encourage shareable user-generated content to increase their online brand visibility.
Well-designed and unique product packaging can help your brand to exceed customers’ expectations. When customers have been wowed with your packaging their first impression of your product will be elevated.
Memorable product packaging is about adding value by exceeding your customer's expectations with an unforgettable first impression. Dotcom Distribution reports that 40% of consumers are likely to make repeat purchases from an online retailer that delivers premium packaging.
Customers who have received amazing packaging are more likely to recommend your brand to their friends and family. Usually this is in the form of a social media endorsement and this user-generated content can help to boost your brand visibility online.
Damaged or unsightly packaging is always going to be disappointing and make the consumer question the quality of the product within.
The element of surprise is at the core of any unboxing experience. Make your customers feel like a little kid on Christmas morning with a surprise handwritten note or a free sample.
EASY TO OPEN
While packaging should be sturdy and secure, it’s also important that the customer can easily access the goods inside. The customer experience should be as effortless as possible.
Create a seamless customer experience by creating packaging that lines up with in-store and online branding.
INCLUDES A CALL TO ACTION
Encourage the customer to share their experience online with a simple call to action. Be sure to include links to all your social media profiles. You can even feature a custom hashtag so customers can engage in a larger online conversation with fellow fans.
PAYS ATTENTION TO DETAIL
Stand out from competitors by paying close attention to the little details. Even the smallest level, this communicates to customers you care about them.