Creating a memorable unboxing experience through creative brand packaging allows you to connect with your customers and stand apart from competitors. Our infographic shows you how to take your delivery packaging to the next level and lays out the many benefits of creating an unforgettable unboxing experience for your customers.
What Is Unboxing?
Unboxing refers to the process of capturing a new product being opened on video. Unboxing videos emerged as a social media phenomenon in 2015 during which 6.5 years’ worth of unboxing videos were uploaded to YouTube. These videos remain popular, with the term “unboxing” bringing up 79.9 million search results on YouTube in June 2018.
An example of an unboxing video from the popular channel Unbox Therapy
1 In 5 Consumers Has Watched An Unboxing Video
According to a recent Google Consumer Survey, 62% of consumers have watched an unboxing video when researching a particular product that they were interested in buying. The popularity of unboxing videos tells us that the box in which a product arrives is just as much a part of the overall customer experience as the product itself. High-quality branded packaging can often be the defining line that separates the “good” from the “great” in online retail.
SOCIAL MEDIA MARKETING
According to the 2015 Dotcom Distribution Packaging Report , 60% of respondents said they would share an image of a delivery via social media if it came in a unique package. Memorable brand packaging offers an opportunity for e-retailers to encourage shareable user-generated content to increase their online brand visibility.
According to the 2015 Dotcom Distribution Packaging Report , 60% of respondents said they would share an image of a delivery via social media if it came in a unique package. Memorable brand packaging offers an opportunity for e-retailers to encourage shareable user-generated content to increase their online brand visibility.
"The value of premium packaging extends far beyond the customer experience into residual marketing effects. The experience goes beyond the online order to when the customer actually opens the beautifully wrapped package and shares that experience across social networks. That act of online and social recommendations drives loyalty from your customers and promotes brand awareness." - Maria Haggerty, CEO of Dotcom Distribution
A BETTER FIRST IMPRESSION
Well-designed and unique product packaging can help your brand to exceed customers’ expectations. When customers have been wowed with your packaging their first impression of your product will be elevated.
CUSTOMER RETENTION
Memorable product packaging is about adding value by exceeding your customer's expectations with an unforgettable first impression. Dotcom Distribution reports that 40% of consumers are likely to make repeat purchases from an online retailer that delivers premium packaging.
INCREASED REFERRALS
Customers who have received amazing packaging are more likely to recommend your brand to their friends and family. Usually this is in the form of a social media endorsement and this user-generated content can help to boost your brand visibility online.
Well-designed and unique product packaging can help your brand to exceed customers’ expectations. When customers have been wowed with your packaging their first impression of your product will be elevated.
CUSTOMER RETENTION
Memorable product packaging is about adding value by exceeding your customer's expectations with an unforgettable first impression. Dotcom Distribution reports that 40% of consumers are likely to make repeat purchases from an online retailer that delivers premium packaging.
INCREASED REFERRALS
Customers who have received amazing packaging are more likely to recommend your brand to their friends and family. Usually this is in the form of a social media endorsement and this user-generated content can help to boost your brand visibility online.
What Makes Good Packaging Design?
“A branded packaging experience is a thoughtful selection of packaging and shipping materials as well as the deliberate presentation of your products. Its purpose is to provide additional value for your customer as well as your business through the ability to create a memorable and sharable experience.” – Richard Lazazzera, Shopify
STURDY
Damaged or unsightly packaging is always going to be disappointing and make the consumer question the quality of the product within.
SURPRISING
The element of surprise is at the core of any unboxing experience. Make your customers feel like a little kid on Christmas morning with a surprise handwritten note or a free sample.
EASY TO OPEN
While packaging should be sturdy and secure, it’s also important that the customer can easily access the goods inside. The customer experience should be as effortless as possible.
COHESIVE
Create a seamless customer experience by creating packaging that lines up with in-store and online branding.
INCLUDES A CALL TO ACTION
Encourage the customer to share their experience online with a simple call to action. Be sure to include links to all your social media profiles. You can even feature a custom hashtag so customers can engage in a larger online conversation with fellow fans.
PAYS ATTENTION TO DETAIL
Stand out from competitors by paying close attention to the little details. Even the smallest level, this communicates to customers you care about them.
Damaged or unsightly packaging is always going to be disappointing and make the consumer question the quality of the product within.
SURPRISING
The element of surprise is at the core of any unboxing experience. Make your customers feel like a little kid on Christmas morning with a surprise handwritten note or a free sample.
EASY TO OPEN
While packaging should be sturdy and secure, it’s also important that the customer can easily access the goods inside. The customer experience should be as effortless as possible.
COHESIVE
Create a seamless customer experience by creating packaging that lines up with in-store and online branding.
INCLUDES A CALL TO ACTION
Encourage the customer to share their experience online with a simple call to action. Be sure to include links to all your social media profiles. You can even feature a custom hashtag so customers can engage in a larger online conversation with fellow fans.
PAYS ATTENTION TO DETAIL
Stand out from competitors by paying close attention to the little details. Even the smallest level, this communicates to customers you care about them.
Ryan Toys Review is one of the most popular channels in the unboxing world
How to Design Product Packaging for A Memorable Unboxing Experience
If you are interested in the link between unboxing videos and product packaging, check out the infographic guide below.
RSS Feed
